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frontline: merchants of cool: interviews: malcolm gladwell | PBS

frontline: merchants of cool: interviews: malcolm gladwell | PBS: "Who is Dee Dee Gordon and how good is she at what she does?
Dee Dee Gordon is a cool hunter. . . . When I came up with that term, it
seemed fresh and original. She started in her 20s, I think, running a very hip
boutique on Newbury Street in Boston. She caught the eye of someone at
Converse and worked at Converse for a while, when Converse was making its big
comeback in the 1980s. She sort of got in the business of being an expert on,
an interpreter of youth trends for corporate America. She worked for a while
at an advertising company in San Diego . . . and now she has her own shop. . .
. She has taken that initial idea of being the go-between between those two
worlds and turned it into a very successful business. How good is she? I
think she's as good as anyone is at this game. It's a difficult thing to
quantify, of course. It's not a science. It's really a question ultimately
of, how much do you trust the person who's doing the interpretation, and how
good are their instincts? And I think in both cases, she's at the top of the
field.
"

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