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Wired News: Can Bloggers Strike It Rich?

Wired News: Can Bloggers Strike It Rich?: "Calacanis employs 120 bloggers and publishes 90 blogs -- including Engadget (which covers consumer electronics) and Blog Maverick, typed by billionaire entrepreneur and Dallas Mavericks' owner Mark Cuban -- with his writers making anywhere from $200 to $3,000 a month. (One presumes Cuban doesn't do it for the money.) On average, Weblog salaries are about a quarter to half what a mid-level editorial job would pay, without the daily office commute.

'Not to mention (bloggers) get to write about the topic they are most passionate about,' said Calacanis, who claims to be on track to collect more than $1 million in Google AdSense payments over the next year. 'So, for our folks, it is like they are making money off their hobby. Think a scuba diver or video-game player making $500 to $1,500 a month writing about scuba diving or video games.'"

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