The Intelligence Group/Youth Intelligence
The Intelligence Group/Youth Intelligence: "Couldn't companies find out this information for themselves? 'Sure,'says Rinzler Buckingham. 'It's not brain surgery. But companies don't have time to find out what's cool.' Gordon adds, 'An executive in the Mid-west might think he knows what's cool because he has a teenage daughter. Trust me, his daughter isn't telling him what she does at night, but she'll tell me.'"
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