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Euro RSCG Magnet: A National Public Relations and Marketing Communications Firm

Euro RSCG Magnet: A National Public Relations and Marketing Communications Firm: "New York, NY, June 20, 2005 – As journalists continue to grapple with increasing public concern over longstanding reporting practices and growing skepticism about media credibility, the rise of Weblogs is also forcing them to address a host of new questions and pressures resulting from the proliferation of this new media channel. According to the most recent findings of the 11th Annual Euro RSCG Magnet Survey of the Media, done in partnership with Columbia University, the majority of journalists are using blogs to do their work, despite the fact that only 1% believe blogs are credible.

Interestingly it is the journalists—not their readers—that are turning to blogs in record numbers. While the Euro RSCG Magnet study shows that more than half (51%) of journalists use Weblogs regularly—with 28% relying on them for day-to-day reporting, a recent study by the Pew Internet and American Life Project Survey showed that just 11% of the U.S. population reads blogs."

posted by craniac @