English 2790

Shopping Spies

Shopping Spies: "his is how Andy conducts his business: buddying up to people in public
and secretly tapping their unconscious. Greenfield has coined a term for
his research--studying 'naked behavior.' 'In an ideal world, I'd actually
be in your head,' says Greenfield, 'and I'd understand that what Carrie
is looking for in a deodorant is something a little bigger with a better
grip on it.' He continues, 'What we're doing is enabling manufacturers
to better meet the real needs of the consumer.'"

posted by craniac @